incorporateDRIFT

Color, the visual perceptual property which humans hold, derives from a spectrum of light when interacted with the eye.
Perception of colors differs from varying sensitivity of the eye and processing of this perception by the brain to output meanings. Meanings of colors will differ from person to person but shall have a common enumerated set:

• Red: Passion, Love, Anger

• Orange: Energy, Happiness, Vitality

• Yellow: Happiness, Hope, Deceit

• Green: New Beginnings, Abundance, Nature

• Blue: Calm, Responsible, Sadness

• Purple: Creativity, Royalty, Wealth

• Black: Mystery, Elegance, Evil

• Gray: Moody, Conservative, Formality

• White: Purity, Cleanliness, Virtue

• Brown: Nature, Wholesomeness, Dependability

• Tan or Beige: Conservative, Piety, Dull

• Cream or Ivory: Calm, Elegant, Purity

Bibliography
Eiseman, L. (2006). Color – Messages & Meanings: A PANTONE Color Resource. Hand Books Press (November 29, 2006).
Eiseman, L. (2000). Pantone guide to communicating with color. Grafix Press Ltd.

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